What does it even mean - an ethical dietary supplement? It means that Viridian brand supplements are made entirely from natural ingredients and you will find absolutely no ballast additives in them. It also comes from organic farming and is not tested on animals. Also important is that the Viridian brand is family owned and not part of any pharmaceutical or other corporation. Viridian is based on an ethical approach to customers and business partners, and always strives for the ecological integrity of its products.
All ingredients are 100% bioactive
This may sound obvious. The truth is, however, that many commonly available cheap products contain a largely ineffective filler (which is at best natural, at worst of poor quality, synthetic origin) and only a small percentage of active ingredients. A small amount of a natural active substance is often masked by synthetic or other components that imitate the effect of the active substance for a short time, or have no effect at all. Just look at the composition.
Supporting local growers
One of Viridian's key principles is the support of local farmers and local raw material producers (not multinational corporations), with whom it has a very fair and fair relations. Viridian thus guarantees the quality of its supplements, because it has an overview of the entire production process - literally from the seed to the final product, and at the same time fulfills its philosophy of ethical vitamins
A natural form of vitamins usable by the body
Do they have vitamins and minerals in any form? And why shouldn't they all be equally usable for the body? It is so. We can show this on iron, one of the most necessary minerals. In ordinary supplements, it occurs, for example, in the form of an oxide. This form is of little use to the body and the reason why it is used in common supplements is again the low price. For example, in its Liquid Iron supplement, Viridian uses a direct extract from the leaves of the Murraya koenigii plant, which provides iron in a 100% natural form.
Only capsules of vegetable origin, no tablets
Binder tablets are cheaper than capsules, but contain a high proportion of ballast binders and adhesives that can up to 50% of the tablet. If you take dietary supplements in tablets, you can consume up to a kilogram of adhesives and other ballast in a year.
And be careful – many capsules also contain magnesium stearate, which is added to them because the capsule does not stick to the production line. Viridian capsules are made entirely of natural ingredients.
No GMO ingredients
Genetically modified crops are unnatural. They arise primarily with the aim of increasing yield and are a product of the multinational agrochemical industry. You will never find any GMO ingredients in Viridian products.
supposedly undesirable microorganisms. These are largely eliminated, however, many micronutrients and enzymes that the food naturally contains are also destroyed.
Without animal ingredients
Animal ingredients do not have to always be harmful, but Viridian tries to have as many of its products suitable for vegans as possible.
No artificial sweeteners
Artificial sweeteners are supposed to be a more suitable alternative sugar, they are actually artificial (synthetic) molecular combinations that are unnatural for our body and environment. Why consume something that does not belong in our body and environment?
No artificial colors and preservatives
No artificial colors, no preservatives. You won't find these or any other artificial additives in Viridian products.
Magnesium stearate, titanium dioxide and shellac free
Titanium oxide, or titanium white, is used as a coloring agent. It is found in many pharmaceutical products, common dietary supplements, processed foods, on tennis courts where the white lines form around the court, and also on the Saturn V rocket where it was used as an exterior coating. Magnesium stearate is used as a lubricant - it prevents capsules from seizing on the production line. In combination with water and soap, it forms an insoluble substance that forms, for example, the typical non-removable rings on bathtubs. Shellac is a resin secreted by the female lacquer worm, an insect native to India. Sheets of this resin are dissolved in ethyl alcohol to form a liquid shellac that is used as varnish and glaze. These substances are commonly used in dietary supplements, medicines and foods. You won't find them in Viridian supplements.
Ecological bottles
Viridian uses glass bottles made of so-called amber glass, which protect the contents from light and heat. At the same time, they can be recycled or reused. They can also be returned at our stores in exchange for a discount on your next purchase. The cap on the bottles is made of recyclable aluminum and the seal on the cap is made of cornstarch - Viridian does not use any plastics.
No palm oil
Viridian is the first brand in the world certified by POFCAP - The Palm Oil Free Accreditation Programme. This guarantees that the brand does not use palm oil in its products or during production.
