Preserve Toothbrush (medium)

Preserve has created a completely unique toothbrush - the only one on the market made from 100% recycled polypropylene from yogurt cups. The Medium-hard bristles are made of (new) nylon. The toothbrush is also 100% recyclable.

During its development, Preserve collaborated with dental specialists so that the toothbrush was not only made with care and looked nice, but above all that it worked great and cleaned teeth perfectly. The curved handle allows you to reach hard-to-reach places in your mouth more easily.

You can also use the packaging as a practical travel case.

Of course, it is free of Bisphenol-A (BPA) or phthalates.

The Preserve brand immediately caught our attention.

We have been looking at Preserve products for a long time. We don't know of any other brand that makes such great things like toothbrushes, razors, dishes, and kitchen utensils - all made from 100% recycled plastic (except for toothbrush bristles and razor blades) and with such a deep and detailed approach to overall sustainability.

Since its founding in 1996, Preserve has been guided by the principles of reduce - reuse - recycle. Through sustainable design, they design products that are as environmentally friendly as possible while also striving to last as long as possible.

Sustainable development at Preserve is defined as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".

Why polypropylene?

All Preserve products are made from recycled polypropylene (or PP #5). It was chosen for its health safety, safety and easy recyclability. Polypropylene does not release any hazardous chemicals such as Bisphenol-A (BPA) or phthalates.

Preserve thoroughly tests the materials used to guarantee their complete safety for humans. Even when used in a microwave or automatic dishwasher, which heats the plastics and increases the risk of releasing unwanted substances. All Preserve products are therefore also safe for dishwashers and microwaves (this applies, of course, to the product line of dishes and kitchen utensils).

Gimme 5

Preserve has created an innovative plastic recycling project that brings together responsible consumers, retailers, brands and recycling companies to save precious natural resources together. They jokingly called it "Gimme 5", which is a play on words in English that plays with the combination "give me five" (or "let's slap") and the number 5, which is the name of the plastic polypropylene, the recycled version of which Preserve products are made from - and which they encourage recycling through this program.

In the United States, they cooperate with manufacturers of, for example, yogurt packaging, from which they take leftover polypropylene plastic, but also allow people to send them used yogurt cups and other products made of PP #5 directly by mail (or through cooperating retailers).

Recycled plastic has a dramatically lower impact on the environment

Preserve conducts a detailed product life cycle assessment (LCA) study, which evaluates the overall impact on the environment from the acquisition of primary materials through production, sale, delivery to the customer and its disposal in the form of landfill, incineration or recycling. It shows that recycled plastic within the Gimme 5 program means an average of about 50% savings of all related resources compared to the production of new (virgin) plastic. And that's really worth it.

Recycled Preserve plastic saves at least:

• 46% energy,
• 54% water,
• 64% greenhouse gas emissions such as CO2,
• 75% oil.

Plastics are extremely useful ... but also a big problem

We can't imagine life in civilization without plastics today. Their invention was literally a revolution and many things would not exist today without them.

At the same time, they are made from a non-renewable and dirty resource, oil, the extraction, transport and processing of which is a huge environmental burden. Although plastics are recycled relatively widely in the Czech Republic and throughout Europe today (in the EU on average about 60%, but only about 5% worldwide), we still have huge reserves in this regard. A huge amount of them end up in landfills, where they can decompose for many hundreds of years, or even worse in forests, rivers or oceans, where they are the biggest problem. In the seas, they never decompose completely and the remaining microparticles are eaten by aquatic animals, causing them immense difficulties and literally killing them. If you eat fish, you also consume microplastics.

Did you know that all the plastic that humanity has ever produced still exists (if it has not been burned)?

How it all started at Preserve

Eric Hudson, the founder of the brand, has loved being in nature since he was a child. After his studies, he pursued a career in finance and consulting, and later turned this valuable experience into a business with the goal of protecting nature and its resources.

He was interested in the recycling program and was intrigued by the fact that while more and more consumers were recycling, only a minimum of manufacturers were using recycled materials well. There were plenty of cheap pencil holders and ashtrays, but no company with a strong vision. So in 1996, Eric founded Preserve in the United States, whose name can be translated into Czech as an effort to preserve or protect.

From the beginning, its goal was to use our mother Earth's resources more efficiently and responsibly. He wanted to transform recycled materials into products that were functional, well-designed, and easy to use. He did just that with his first product, which was such an everyday item as a toothbrush. Over the years, razors and dishes were added along with kitchen utensils.

Preserve is a "B Corp"

The "B Corporation" certification is a global initiative that defines the principles of modern environmentally and socially responsible business and brings together companies and organizations that honor and fulfill these principles. Through the free market, they want to solve the most current problems in the social field or in nature conservation.

This is perhaps one of the most important movements of our generation and we are extremely sympathetic to it. We secretly wish that we could be a part of it one day.

Their basic motto is that they hold back people who use business as a force for good. These are companies that don't want to be the best in the world - but the best FOR the world. They are trying to redefine what success in business actually means.

Today, B Corp brings together over 2,300 companies in more than 50 countries around the world.